Lacrosse Footwear

Overview

For over a century, LaCrosse Boots has built a legacy on making high-quality rubber boots and outdoor gear. But over time, the brand had lost its soul – and thus, its connection to its hardworking, outdoor-focused customer base. As mud-and-marsh walkers ourselves – and armed with insights from in-depth consumer research – we rebuilt and re-established the brand tone and voice with an authentic sensibility and hardworking edge that once again rings true for rugged souls across the country.