R.L. Winston Rod Company

Overview

If you’ve spent any time on a trout stream, then you’re well aware of the history and legacy that surrounds Winston Fly Rods. And as anglers ourselves, we couldn’t have been more thrilled to get the opportunity to work with such an icon in the industry. The project: Create a new website to serve as a platform for product information as well as a wealth of educational videos and film-fest participants and winners. In addition, we created a new suite of ads and fly shop merchandise that leaned into the heritage of the brand and nostalgia of the fly-fishing experience.